IMPORTANCE OF APPROVING ALL THE CHANGES TO TRACK RESULTS

A client contacted us with a request to make campaigns for his company. He had a site with one product that could be bought in several options, but nothing complicated.

We made campaigns according to our technique:

At first, everything went well, and the client received a large number of conversions at a favorable price for him. We tested the target CPA bidding model and, after testing the hypothesis that the price is holding, we haven’t worked with a client for a month and a half, as the campaign worked stably and brought constant income.

After a while, the client turned to us, as things went wrong. What we saw after auditing the campaigns was:

The results at the time of the audit looked like this:

So at the request of the client, we took the account to work and restore efficiency. Redistribution of budgets, cleaning semantics, and other optimizations. We are still working, because the client wants to give out a budget about 7–10 times larger than it was at the start, but with the same efficiency. At the moment, we have improved its performance, but have not yet reached the best performance after the start.

Outputs:

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