The Perks Of Mobile Ecommerce During The Holiday Season

When ecommerce was still gaining traction, only a small fraction of consumers purchased their products online during the holiday season. But with large ecommerce sites such as Amazon, Wal-Mart, Apple, and thousands of small retailers creating a market need for online products, purchasing behavior shifted. As consumer trends show, there is a shift in the shopping mindset among consumers, during and even beyond the holiday season.

No Waiting Lines

But what are the other benefits of shifting from traditional to online shopping during the holiday season?

Many consumers probably rank this at the top of their list. Online shopping offers a more convenient shopping experience, away from the long lines that typically converge in stores during the holiday season. The practice of online shopping has definitely become more mainstream, as holiday season figures indicate a peak in ecommerce activity.

Customized Shopping Experience

Citing figures from the National Retail Foundation, the article said the holiday season is expected to reach a critical mass of online customers and generate at least 4% more than the previous years. Just to give an estimate of the potential earnings for this year’s holiday shopping rush, last year’s Black Friday sales from mobile transactions reached more than $1 billion.

More Product Options

With the increase in smart device adoption, retailers face the challenge of developing new approaches to market their products online. Without a tangible product in their hands, retailers have to develop methods to help customers know more about the product that they are purchasing. For online customers, this is a win-win situation as retailers customize the shopping experience by introducing innovative marketing methods, from multimedia apps to virtual and augmented reality.

Consumers are now shopping beyond their geographical borders. It is now possible to look at a catalog in the U.K, complete a transaction online, and have the product shipped to another part of the world. Product selection has become more expansive, and the options more global for the tech-savvy consumer.

Ecommerce sites offer a direct link between the business and the consumer. Before online shopping became mainstream, shopping for commodities and specialty items during the holiday season entails going to a brick and mortar store and lining for hours in the checkout line. But with ecommerce now a mainstream option, consumers can do their shopping more leisurely at home.

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