Checklist For An Incredible Website

Whilst there are many more points to make for a killer website, if you follow this checklist you should have most of your bases covered.

Your design should clearly reflect your websites purpose. It should not get in the way of explaining your product or service. By using specific colors, design patterns and appropriate elements you can easily reflect the core values of the business.

Your website needs to present important pieces of information relating to your product/service offering. Structure your pages logically and simplify your information to remove unnecessary clutter, allowing your user to easily pick up on what matters. Headlines should be specific and relate directly to the page content, with a focus on an outcome that would benefit the customer, this will encourage them to invest and read as they will know the benefit from the get go.

The easier it is to use a site, the more likely it will be used. Your site should have a consistent look, feel and layout across all pages that is congruent with your brand. Each page should have a clear goal for the user to accomplish and be easy for them to do so. Whether it’s just relaying information or getting them to interact with an online application/form.

Unless your site is a very specialized niche, you should ensure that all content is easy to understand. This means avoiding technical jargon if possible and where you cannot, bu sure to explain it’s meaning. Use images, examples and diagrams to get across ideas or important information.

The most successful websites are interactive. An online brochure doesn’t serve much use in today’s day and age. Encourage users to engage with your content, weather it be through online apps relevant to your industry or comments on blog posts as well as the possibility of user created content. You want to encourage your users to invest as much as possible when visiting your site.

Updating your content not only helps your SEO score, it also engages your customers and industry peers, encouraging people to return to your site. Blogs are a great platform to do this, not only will it get your get your name out there, it also provides you with back links when shared on certain social media platforms.

Use succinct call to actions across all your pages. Avoid intrusive experiences, like poorly used pop-ups, but still be sure to draw attention to it on every page using different colors that still match your color scheme. It must clearly stand out though. According to extensive eye tracking research, the most effective place to place a call to action is above the fold on a website. Your header is usually a good spot.

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