Why Bother to Grow Your Business

Grow or die! Right?

There is a lot pressure to grow one’s company in order to capture market share and achieve financial returns. While the news reports growth rates and provides analysis on how a company is growing, there’s rarely coverage about why companies should bother growing.

As I see it, growth for the sake of growth makes no sense. Financial growth for the sake of shareholders is neither inspiring nor sustainable. A company must have a better reason to grow.

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